Zonda, the world’s most regulated crypto platform, today reveals plans to enter the Italian market on June 15.
The move will be spearheaded by newly appointed chief marketing officer (CMO) Barnabas Goh, who takes responsibility for the global brand as it grows from a leading European exchange to a global full-service regulated crypto platform.
Zonda, already the No. 1 exchange in Central and Eastern Europe, set its sights on global growth in November last year with the appointment of a new CEO, and has since received the go-ahead from Canadian and Estonian regulators. to expand in America and the EU. Today’s announcement signals a new era for the brand as it puts those plans into action and launches into Western Europe.
As of June 15, Italians will be able to invest in more than 60 different cryptocurrencies within a single account. Thanks to the platform’s highly intuitive interface and state-of-the-art PRO mode, it meets the needs of both professional traders and beginners.
Incoming CMO Barnabas Goh welcomed the launch, saying, “Our mission at Zonda is to create a safe, simple yet sophisticated investment experience for traders and investors around the world. This ambition has made us one of the largest digital asset exchanges in Europe, and also the most regulated crypto platform in the world, as we continuously forge a better trading environment for our more than one million customers.
Our existing regulatory oversight licenses us to operate safely in all EU countries and Canada. With the Swiss and UK licenses currently in the offing, we plan to bring our services to the rest of Europe later this year. Ultimately, I believe that great marketing is not about selling a product, but about creating and communicating value to customers, with trust through security being the cornerstone of value on which the solution is built. Zonda.”
Barnabas joins Zonda from TigerWit Group where, as global director of marketing, he launched the world’s first blockchain-powered trading platform internationally. During his tenure, he successfully grew the already leading UK commercial brokerage into a multi-award winning global fintech company, establishing multiple offices in all regions of the world. Overall, he increased the company’s annual customer acquisition, marketing ROI, and retail profit margin by over 900%.
Barnabas’s strategic experience also includes a portfolio of marketing and business development roles at some of the world’s leading asset management firms, as well as time as global marketing director for a UK decentralized finance exchange, where he led the launch of an initial Decentralized Exchange Offering in Europe. He also co-wrote, published, and marketed the critically acclaimed book “Simply Invest,” which demonstrates the scientifically optimal way to invest. The book sold out within an hour of its release, became a #1 national bestseller, and is officially endorsed by the heads of major investment firms and Nobel Prize-winning financial research.
In his new role, Barnabas will drive Zonda’s transformation into a full-suite fintech crypto platform, spearhead all mergers and acquisitions for the business, while also launching the brand in a host of other new markets, including Switzerland and the UK, before. looking towards the Americas. The current product roadmap includes the imminent launch of a proprietary Zonda token, a new bespoke trading platform, an advanced mobile app, new cryptocurrency investment options including staking and yield farming, fan token offerings and a revamped cryptocurrency payment solution.
Przemysław Kral, CEO of Zonda, said: “Over the last eight years, Zonda has grown to become the largest and most regulated cryptocurrency exchange in Central and Eastern Europe, with over a million active users interacting with our products every day. We are proud of our accomplishments, but our ambition is much higher, as Barnabas’s spirit of leadership and experience are exactly what we need during this critical time in our history. Barnabas is a senior global business leader with a proven track record of scaling global businesses and international teams in both the traditional investment sector and the decentralized finance and technology industry. We are delighted to have him on board and this marks the first of many developments in which he will lead Zonda across Europe, before making further progress later this year.”
Barnabas Goh added: “Few companies possess the creativity, culture, community, capabilities and courage to walk the path that Zonda has embarked on, and I am excited to lead the charge for such a pivotal moment in their journey. Italy represents the first step of many we will take this year to bring Zonda’s offering to new audiences globally while simultaneously enhancing our expanding product suite to better serve our existing customer base. My vision is to grow organizations that are dedicated to determining, designing and delivering a better path for investors in the ever-evolving world of finance. I am very happy to be in a company that similarly pursues this vision relentlessly.”