Entertainment

IPL media rights auction: Businesses prepare for the big cricket battle today

The streaming property is worth almost Rs 60,000 crore: compared to Rs 16,347.50 crore that Disney-Star paid in 2017 for the period 2018-22.

Topics
IPL Auction | Disney Spain | sony spain


The television and digital broadcasting rights to the Indian Premier League (IPL) cricket, one of the world’s most valuable sports properties, will be sold on Sunday. Broadcasters Disney-Star, Sony, Zee and Viacom18 will participate in an electronic auction for the television rights to the T20 tournament, valued at $4.7 billion, for 2023-27.


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First published: Sunday, June 12, 2022. 06:19 IST

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