National CineMedia’s Amy Tunick on modernizing pre-show film entertainment

Where did you grow up and where do you live now?

I grew up in Westchester County, New York, which is also where I live now. I took a four-year detour to Philadelphia for college, followed by 17 years in New York, before returning home.

Your first job in the industry.

My first job was in the famous agent trainee program at the William Morris Agency, which was the world’s oldest literary and talent agency representing film and television stars, writers, directors, producers, playwrights, and authors. All agent trainees started in the mail room, and I went from earning an Ivy League college degree to delivering mail, checks, and faxes. But I read every script I could get my hands on and connected with agents all day! I moved into the TV Literary Department and then into the Corporate Consulting group, which was a fledgling business in those days…and that’s what led me into entertainment and brand marketing.

A defining moment in his career.

I spent almost 15 years at Gray Global, the advertising agency, leading the Activation, PR and Talent department. One of the biggest and most significant moments in my career was when our groundbreaking “Project Imagination” campaign for Canon USA with Ron Howard was shortlisted for an Academy Award in the Live Action Short Film category.

Three movies you couldn’t do without.

My favorite movie of all time is Back to the Future, because I love Michael J. Fox and the originality of the story. I’m also a big fan of Dirty Dancing because “I carried a watermelon” is one of those quotable phrases and I love the Catskills. And a newer favorite movie is Top Gun: Maverick, which broke so many records this year, even topping the box office on both Memorial Day and Labor Day! Tom Cruise still has it.

Your favorite movie quote.

After “I carried a watermelon,” Princess Bride would say “I’m not a witch, I’m your wife, and after what you just said, I’m not sure I want to be that anymore.” However, everything is in the delivery.

The trailer or poster of your favorite movie.

The trailer for The Social Network is amazing, captivating, and somewhat terrifying…because we all know how the story turns out.

A classic TV show and a recent TV show that you loved.

A classic TV show that I really loved is Party of Five. In fact, I wrote a letter to Fox when he was taken off the air, explaining what a huge impact he had on me! And a recent show I’ve been watching is Netflix’s The Crown, unfortunately it’s timely.

A recent project that you are proud of.

I’m excited about the success we’ve had at NCM with The Noovie Trivia Show, a new series we created with Maria Menounos. This “show within our pre-Noovie show” features Maria quizzing celebrities and social influencers about her career with movie-themed trivia. Featured talent includes Garcelle Beauvais, Christian Siriano and Abby Ryder-Fortson, who stars in the upcoming film Are You There God, It’s Me Margaret? We’ve seen several brands come together to sponsor the series, and Noovie Studios, our in-house creative team, has also developed and produced custom movie trivia content for advertisers tied to the show. It’s one of the first examples of our new marketing strategy coming to life: modernize and monetize the Noovie pre-show!

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