Classy’s Crypto Giving product enables nonprofits to tap into a new cohort of philanthropic supporters looking to make a difference by donating their cryptocurrency. Crypto Giving makes it easy for them to donate and just as easy for a non-profit organization to accept the donation. Unlike other cryptocurrency offerings for the non-profit sector, Classy’s offering is integrated directly into the central donation platform, which means that the option to donate cryptocurrencies like Bitcoin or Ethereum is located directly on the donation page. organization and is available in multiple campaign types. And because Crypto Giving is integrated directly into Classy Pay, Classy’s non-profit payment processing tool, transaction reporting happens right in the product, along with all other donations.
This offer for Classy clients comes at a time when cryptocurrency donations have seen an uptick in mainstream activity, as $60 million in cryptocurrencies donated as a result of the humanitarian crisis in Ukraine. While the world of cryptocurrency is rapidly evolving, Crypto Giving positions nonprofits to take advantage of this network of donors as it becomes increasingly ubiquitous.
“The addition of cryptocurrencies to our portfolio of payment options is representative of Classy’s continued efforts to develop the most impactful and useful fundraising technology,” he said. Christopher Himes, CEO of Classy. “No other nonprofit fundraising solution has this kind of functionality, across multiple campaigns, natively built into their platform. Nonprofits can now access new donor networks and drive higher conversion rates, all with a simple back-end experience that provides almost immediate data.”
At launch, crypto donors will also have the option to help offset the environmental impact of their donation by making a one-time individual environmental offset donation through the Offset Alliance. Offset Alliance is a Certified B Corporation that helps simplify the adoption of meaningful and measurable climate action.
Coinbase Trading Product Manager Roy Zhang commented, “Cryptocurrency donations have become an increasingly popular and effective way for nonprofits to raise funds. Accepting cryptocurrency as an additional donation option allows nonprofits to reach a broader base of donors and gives consumers more flexibility when donating to causes they are interested in. We are delighted that Coinbase Commerce is powering Classy’s Crypto Giving solution and are excited to see more donors making a positive impact through the cryptocurrencies”.
To learn more about Classy’s Crypto Giving platform and the additional benefits and features of Classy’s new crypto functionality, please visit https://www.classy.org/crypto-giving/.
Classy, a GoFundMe affiliate, is a public benefit corporation and giving platform that enables nonprofits to connect supporters with causes they care about. Classy’s platform provides powerful and intuitive fundraising tools to convert and retain donors. Since 2011, Classy has helped nonprofits mobilize and empower the world forever by helping them raise nearly $4 billion. Classy also organizes the Collaborative conference and the Classy Awards to highlight the innovative work that nonprofit organizations are implementing around the world. For more information, visit www.classy.org.