The apps aim to make life easier, but Parlor Social Club founders Jan Cieślikiewicz and Fredrick Ghartey want to take several more steps to improve every aspect of life, from broadening work relationships to deepening friendships.
“The traditional way of creating communities as an adult has disappeared,” Cieślikiewicz said. “One problem in modern society is that people don’t have these relationships. However, if you put the right people in the right room, they can connect through business, hobbies, sense of humor, and even mutual attraction.”
Launched last month with a current member base of 4,000 and a waiting list of more than 24,000, Parlor is a tech-forward, app-based social club that paves the way for a new wave of modern social clubs, without the price tag. high nor compromise location. Along the way, they scrapped the idea of a physical location to digitize the social club and take it to various locations. Based on member input and a “human-powered algorithm,” the pair forged Parlor to provide wide access to an intimate social institution.
Cieślikiewicz and Ghartey first took advantage of membership club space in 2011 with a traditional brick-and-mortar club in SoHo, New York City, with a similar goal: to connect people. Since then, they have spent years tracking habits to better understand the desires and patterns of potential target members. Parlor uses the latest technology and a robust survey-based algorithm to provide members with crowds, events, and a personalized experience that allows for variety in venue, event type, and member interactions.
Each half of the Parlor couple came in the middle of different paths they followed when moving to the city from Boston. Where Pole Cieślikiewicz arrived from Harvard having to make a conscious effort to establish a network, Ghartey arrived with a large network spearheaded by a brother-sister connection where she could start working.
“However, I soon realized that other people have a different experience,” Ghartey said. “I wanted to create a business to replicate my experience. A private club environment where the focus was on curation was the perfect setting.”
Curation is a critical word here because that is what the Parlor experience is all about. Members take a personality test upon registration. This was developed over years of bringing people together and goes much deeper than a typical one-dimensional approach.
“The more we learn about your preferences, the more we can modify the experience for you. It’s always what you want,” Cieślikiewicz said.
This helps influence the calendar and social preferences of Parlor members. This optimizes the community aspect of the social club and ensures engaging events and long-lasting connections between members.
“People really don’t want to go to the same place over and over again. When someone joined, they always came for the first few months and then didn’t show up as often, so we started experimenting with the idea of creating a distributed social club, partnering with people who could host our members. in different places and give them a special experience,” said Ghartey.
“And that’s when we realized that we could actually become a technology company and we didn’t need a place,” Cieślikiewicz said.
Events range from comedy clubs, intimate dinners, art gallery meet-ups, curated cocktail parties, and even boat parties around town during the summer. Guest lists will almost always be slightly different, so members will meet new people in settings tailored to their interests, preferences, and background.
“What we want to do is be a one-stop solution for your social life,” Ghartey said. “Trying to find things to do in the city is pretty disjointed. We fix it. You can log into our app and have this full 360 circle of possible things to do. We just want it to be perfect.”
This easy transcendence also applies to the growth of the application. Right now, Parlor is only available in New York City, but the founders have big plans to expand. Today, Parlor’s has partnered with businesses and locations in Miami, with its close connection to New York, and the founders are in constant conversation with other locations.
“Part of the reason we’re excited about this concept is because it can be expanded,” Cieślikiewicz said. “With our technology focus, we can expand to other types of demographics relatively quickly. And the partnerships in New York will spread to other places and cities.”
Plan costs are also being ordered. If you’re considering jumping into the Parlor social scene at some point, you might want to get on the guest list early.