STARTING TODAY, the clean and cruelty-free skin care line is launched

FORT LEE, NJ, June 14, 2022 /PRNewswire/ — sarah choya graduate of University of Southern California and the Fashion Institute of Design and Merchandising (FIDM) in Californiais proud to announce the launch of a clean, cruelty-free skincare line, STARTING TODAY.

Based in New Jersey, the STARTING TODAY brand is the result of Sarah’s passion and ambition to change the way ordinary people view their skincare routines. This launch includes four facial products designed to enhance the internal and external beauty of the user, while using effective and high-quality ingredients. With her background in merchandise marketing, Sarah is ready to share these affordable and accessible products with customers around the world. the United States.

STARTING TODAY, the brand includes clinically tested, clean and cruelty-free skin care products, all specially created with ingredients sourced from Paris France. Sarah’s company is defined by the use of the key ingredient R-Peptide in all of its products, which is a naturally occurring neurocalming peptide that reactivates skin barriers, thereby reversing the signs of stress-induced aging. R-Peptide helps to normalize the skin cell network and combat skin stress. By including R-Peptide in facial cleansing products STARTING TODAY, customers can experience several benefits two to eight weeks after application, including:

  • Reduced wrinkles
  • smoother skin
  • Increased hydration
  • A stronger skin barrier to protect against stress and aging
  • An overall healthier and brighter complexion.

STARTING TODAY, the skincare line is created strictly without parabens, phthalates, sulfates, retinol, plastic microbeads, and several other commonly used ingredients.

Includes four different products to create a comprehensive and modern day and night routine:

  • R-Peptide Enzymatic Cleaner (130ml)Used as the first step in your skincare routine STARTING TODAY, this gentle cleanser is designed to provide deep cleansing and exfoliation benefits without drying. The cream-to-foam texture of this product can leave skin hydrated and refreshed.
  • R-Peptide Toner Pads (8ml, 30 packs of two pads): Used after cleansing, these pre-moistened cotton toning pads can help balance skin’s natural pH without causing excessive dryness.
  • Peptide R ampoule (30ml):1% highly concentrated Peptide R for optimal results Designed to repair the appearance of wrinkles and promote an overall youthful appearance of the skin, this product also features a brightening effect to leave the user looking rejuvenated and illuminated.
  • R-Peptide Renewing Masks (28ml, five masks): These anti-aging skin masks can help reduce the appearance of wrinkles when used after the Ampoule formula and help rejuvenate radiant skin.

STARTING TODAY is designed to bring a sense of hope and positivity to the general public and is centered around the idea of ​​encouraging people to be a better version of themselves every day. Sarahi’s skincare brand’s mission is to promote self-love and self-care with affordable products that deliver visible results. Although the company is currently headquartered in New JerseySarah plans to move the company to New York in 2023.

Learn more about how the AS OF TODAY skincare line can benefit the everyday lives of men and women at asoftoday.com.


Established in 2022, the skincare brand STARTING TODAY was created by entrepreneur sarah choygraduated in 2022 from the Fashion Institute of Design and Merchandising (FIDM) in California. The brand’s line of R-Peptide facial cleansers uses ingredients sourced from Paris France and are designed to lift the wearer even on their worst day. The mission behind STARTING TODAY is to promote confidence and celebrate overcoming adversity under the values ​​of self-love, positivity, and unity. Learn more at asoftoday.com.

Contact information
Name: sarah choy
Email: [email protected]
Phone number: 201-482-4907


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