Crypto Is Crashing, But The Tech Behind It Could Save Luxury Brands Billions

These losses can damage both profits and reputations, which is why some brands are now turning to technology to protect their products, brand value and consumers. Despite being competitors, a conglomerate of luxury brands LVMH (LVMHF) joined forces with prada (PRDSY)and Cartier in April 2021 to establish the Aura Blockchain Consortium, a non-profit platform creating … Read more