One of the UK’s oldest football clubs, Oxford City, will reportedly allow fans to purchase match tickets, food and drinks in bitcoin instead of fiat currency. The initiative will see the light of day after a multi-year partnership between the team and digital asset exchange CoinCorner.
Over the years, the football industry has interacted with the world of cryptocurrencies on numerous occasions. Popular players such as Neymar, David Beckham, Andres Iniesta and Ronaldinho have shown their interest in the sector, while, like Oxford City, other clubs have adopted digital currencies as a means of settlement.
BTC could become ‘the new normal’ in English football
According to a BBC coverage, Oxford City has joined forces with crypto platform CoinCorner to become the latest football team to accept the main cryptocurrency as an alternative method for match-day payments as well as food and drink purchases.
The move is expected to go live this Saturday when the club take on Eastbourne Borough at their home ground: Court Place Farm. In fact, as part of the multi-year agreement with CoinCorner, the stadium will be renamed RAW Charging Stadium, while the company’s logo will be embroidered on the back of the players’ jerseys.
Oxford City director of football Justin Merritt said embracing the latest innovations such as bitcoin is vital for the team to “operate as a self-sustaining club” and reflect on its long-term strategies.
“It’s not mandatory for people to get involved with our new technology, but we believe paying on time via bitcoin will become the new normal in English football,” Merritt said.
Daniel Scott, CEO of CoinCorner, also commented on the move and believes other football teams will follow Oxford City’s crypto path:
“It’s nice to see the club become the first to adopt bitcoin payment in the National League. We believe this move will set a trend in the non-league and football league divisions as digital currency establishes itself as the new normal for sports fans and event attendees across the UK. United”.
Soccer and Crypto
Many soccer icons have already jumped on the digital asset bandwagon in one form or another. On the one hand, Brazilian striker Neymar bought two non-fungible tokens (NFTs) from the popular Bored Ape Yacht Club (BAYC) collection.
2005 Ballon d’Or winner Ronaldinho has partnered with decentralized exchange P00LS to launch his own token, called RON. Before that, he collaborated with Graph Blockchain to host NFT events and experiences for their fans.
Regarding the Oxford City move, it is worth mentioning that other clubs have already adopted cryptocurrencies as a means of payment. The Brazilian Sao Paulo, the Mexican Tigres and the Spanish RCD Espanyol are some examples.
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